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Benson Arongkorn Veechai



I am a senior executive in search of the next great opportunity which marries my passion for marketing in an environment where I can fully realize how my contributions positively impact the business, the lives of the people whom I work with, and the customers whom I serve.


Seasoned marketing and communications professional with over 18 years of experience in strategic, digital, Business to Business (B2B), product and event marketing. Acumen in integrated marketing communications, brand management, customer insights, international business, corporate communications, and public relations (PR). Skilled business and budget manager with a motivational and coaching leadership style.

Areas of Expertise

  • Executive-level marketing management

  • Creative brand and design management

  • Corporate communications management (internal and external liaison, crisis management, executive media training and presentations)

  • Public Relations strategy and execution

  • Event and experiential marketing

  • Print and electronic new media publishing

  • Digital marketing maven in databases, social media, content marketing, and analytics

  • Customer insight research in design and analysis

  • International business and partnership development with direct penetration of American, Asian, and European markets

  • Cross-organizational management

  • Professional coaching


September 2020 – Expected February 2022

Hong Kong University, Hong Kong SAR; Masters of Business Administration (MBA)
Dean's List Honours, 3.98 GPA

September 1998 – May 2002

Boston University School of Management, Boston, MA USA
Bachelor of Science in Business Administration
Concentration Marketing & MIS, 3.40 GPA


January 2017–December 2020

Vice President of Marketing & Corporate Communications, Asia

Informa Markets (formerly UBM Asia Ltd., UBM plc), Hong Kong SAR     

  • Led top-level marketing strategy for 250+ events organized in Asia and the professional development of over 400 marketing staff

  • As a member of the senior management team, contributed to seven years of double-digit revenue growth for the company to become a US $600+ million division from US$ 280 million in 2011

  • Successfully led the marketing and brand integration of the of Allworld Exhibitions acquisition (a $250 million business with 230 employees)

  • Devised and rolled-out marketing, communication, and rebranding initiatives for events in food & hotel, construction, machinery, jewelry, energy, cosmetic, and lifestyle vertical markets

  • Upgraded the corporate communications function by restructuring communication teams, enacting change management policies, driving brand guidelines, and producing crisis management best practices

  • Expertly ran quarterly face-to-face and online corporate town hall events

  • Oversaw Corporate Social Responsibility (CSR) initiatives including a Wuhan relief fund and annual employee engagement programs

  • Created and hosted the weekly webcast Asia Marketing TV which rand for 24 episodes

  • Co-authored Asia’s Journey to Digital Events – a 100+ case study-based textbook on operating virtual events inclusive of devising strategy, sales, marketing, technology, and customer service

January 2017 – December 2020

Regional Director of International Marketing 

UBM Asia Ltd., Hong Kong SAR

  • Increased the international visitors to UBM Asia’s top 20 events by an average of 12% annually from 2013 through 2016

  • Spearheaded the marketing and brand strategy of UBM and Alibaba’s strategic partnership creating the O2O2O trade buyer and seller digital platform  

  • Authored and conducted over 70 marketing-related training courses with the international marketing departments across UBM Asia’s offices in China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Thailand, and Turkey

  • Led the 2014 edition of the UBM Asia Marketing Meeting and Marketing Awards events towards placing “Best Corporate Event” honor at the 2015 Marketing Event Awards 

  • Wrote and internally published The Introduction to B2B Event Marketing, a 100+ page textbook covering the basics of trade exhibition marketing from direct print marketing to digital, social media, and experiential marketing

  • Developed the Marketing Excellence Leadership Program (MXLP) to expand the coaching and managerial marketing skills of senior marketing managers

October 2011–January 2013

Head of International Marketing

UBM Asia Ltd., Hong Kong SAR         

  • Established the international marketing department to enhance the skills of all company marketers, improve customer experiences, and increase the quality and quantity of company fair visitors

  • Developed a systematic approach to coaching 250+ marketing staff, increasing their proficiency in international and digital marketing and exploring and implementing new forms of attendee marketing and audience development

  • Worked alongside business intelligence and IT departments to develop and roll out new email marketing systems and best practices, data marketing automation tools, content management systems (CMS), and standardized customer insight analysis for event teams across Asia

  • Helped achieve 4%–60% year-on-year (y-on-y) increases in international visitors at events, such as Cosmoprof Asia, Tissue World, Hotelex, Children-Baby-Maternity Expo (CBME), LED China, Food Ingredients Asia, and Hong Kong Jewelry Fairs

May 2007 – October 2011

Marketing Director, UBM Tech Game Developer Division

UBM Americas, San Francisco, CA    

  • Drove the marketing strategy and innovative attendee acquisition programs, securing nearly $8 million in attendee revenue for the 2011 Game Developers Conference® (GDC)—the largest worldwide gathering of professionals within the digital entertainment industry

  • Increased attendee revenue per event by 26% and averaging 18% y-on-y growth from 2009 to 2011

  • Led and mentored five direct marketing reports, three designers, and a contracted PR firm towards exceeding revenue targets and measurably augmenting the GDC brand globally

  • Integrated the company’s acquisition of Global Games Media into the launch and commercial success of 2009 GDC Europe in Cologne, Germany and revitalized 2009 GDC China in Shanghai, China

  • Improved relations and created new partnerships with over 40 game media companies worldwide, international associations, and government agencies in China, Japan, Korea, Germany, the United Kingdom, and Nordic countries, driving product penetration and creating new market segments

  • Co-developed a partnership with Google to successfully secure over $1 million in free DROID and Nexus One devices to promote the Android operating system and drive GDC 2011 registration

November 2005 – May 2007

Online Marketing Specialist/Project Manager

International Data Group (IDG), PC World Communications, Mac Publishing LLC, San Francisco, CA

  • Headed’s RFP response team, developing and executing integrated marketing programs for advertisers, including IBM, Symantec, Dell, Cisco, Toshiba, Google, and Microsoft (MS).

  • Championed a new role of website analysis for IDG’s 20+ network of websites towards increasing content stickiness and digital revenue

  • Developed and managed custom sales and lead generation programs for and, including holiday gift guides, vendor-sponsored micro sites and webcasts, and integrated print and online campaigns

  • Managed and’s strategic brand initiatives, including promoting the revamp launch and developed sales marketing collateral as well as managed print, online, and email campaigns

April 2004 – November 2005

Marketing Coordinator

IDG, InfoWorld Media Group, San Francisco, CA

  • Supported the vice president of marketing in all aspects of InfoWorld Media Group’s $25+ million portfolio of electronic, print, research, and trade show products.

  • Awarded 2004 Ozzie Award for Best Media Kit alongside sales and marketing brochures

  • Managed sponsored lead generation programs, including copywriting, email list management, digital advertisements, CPC campaigns (Google AdWords,, and website design

  • Organized custom client events and company brand events, including service-oriented architecture (SOA) forums in San Francisco and New York

  • Spearheaded PR and trade relations with event partners, including Interop, JavaOne, and MSTechEd

  • Successfully developed several primary marketing and brand awareness research studies


  • Mac OS, Windows OS, MS Office (Excel, Word, PowerPoint), MS Teams, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Omniture (web analytics), Google Analytics, SEO, SEM, database management, CRM, email marketing/marketing automation

  • Brand management, marketing management, budget management, systems analysis and design, copy and business writing, marketing research, UX/UI testing, survey design, customer insight analysis, focus groups, customer journey mapping

  • English (native), Thai (fluent), French (conversant), Chinese Mandarin (conversant), and Cantonese (beginner)


Citizen of the United States of America and Thailand; Hong Kong SAR permanent resident


Physical and spiritual wellness, meditation, weight training, Muay Thai kickboxing, cooking, life coaching

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